Stop wasting ad spend: 10 Google Ads pitfalls local businesses make (and how to fix them)
Most local businesses burn their Google Ads budget chasing clicks that don’t turn into calls. You’re paying for traffic, but your phone stays silent. In this post, you’ll learn the 10 Google Ads mistakes to avoid—and quick fixes you can apply this week to start turning searches into real leads. Ready to stop wasting ad spend and get chosen? Let’s get to work. Learn more here.
Common Google Ads Mistakes
Understanding where your Google Ads strategy might be faltering is the first step. Let’s explore some common pitfalls that could be costing your business.
Misusing Negative Keywords
Negative keywords are the secret weapon in Google Ads. They help you avoid irrelevant traffic. Without them, you might attract clicks from people not interested in your service. For a local plumber, “free plumbing tips” could be a negative keyword, keeping out those looking for advice, not service.
Think about what you don’t offer. Add these as negative keywords to sharpen your focus. This way, you spend your budget on potential customers, not browsers. See more examples here.
Ignoring Geo Targeting
Geo targeting ensures your ads reach people in the right location. If you skip this, you might pay for clicks from faraway places. For businesses in Cochrane, this means tailoring your ads to local prospects.
Configure your ads to appear to users in specific areas. This precision helps you connect with those nearby, increasing your chance of a sale. Geo targeting isn’t just about saving money—it’s about spending smart. Watch this video to learn more.
Skipping Conversion Tracking
Without conversion tracking, you’re flying blind. It tells you which ads lead to actual actions like calls or form submissions. Knowing this helps you refine your strategy, focusing on what works.
Set up conversion tracking to capture every lead. This data is crucial for making informed decisions and improving your ad performance. Don’t just guess—track and adjust. Explore more insights here.
Fixing Your Google Ads Strategy
Identifying mistakes is only half the battle. Next, let’s focus on actionable steps to refine your Google Ads approach for better results.
Enhance Your Landing Pages
Landing pages should seal the deal. When someone clicks your ad, your page must convince them to contact you. If it’s cluttered or confusing, you lose them.
Keep your landing page clear and focused. Include a strong call-to-action (CTA), like “Call Now,” and ensure your contact details are easy to find. This clarity can turn visitors into leads. Test different page designs to see what converts best. Read more about effective landing pages.
Boost with Ad Extensions
Ad extensions enrich your ads with extra information. They can include your phone number, address, or special promotions. This added detail can increase your ad’s effectiveness.
Use ad extensions to make your ads more appealing. They can improve your click-through rate, leading to more contacts. Remember, the more relevant your ad, the more likely it is to attract the right audience. Boost your visibility with these simple additions.
Optimize Your Google Business Profile
A well-optimized Google Business Profile (GBP) can enhance your ads. It’s where potential clients check your credibility. An incomplete profile may send them elsewhere.
Ensure your GBP is up-to-date and complete. Add photos, services, and respond to reviews. This local-first approach builds trust and invites more engagement. Your profile is often the first impression—make it count.
Partner with a Local Expert
Sometimes, refining your strategy requires an expert touch. Discover how local expertise can amplify your Google Ads success.
Cochrane Google Ads Assistance
Cochrane businesses have unique needs. Local experts understand these nuances and can tailor your ads accordingly. They know the area and the competition.
Working with a Cochrane expert means getting strategies that resonate locally. They can help you navigate complexities and optimize your approach for the best outcomes. Local insight is your competitive edge.
Calgary Google Ads Services
Calgary’s market is competitive. To stand out, you need ads that cut through the noise. Local experts can help you achieve this with targeted strategies.
A Calgary Google Ads expert brings experience and local know-how. They help you focus your efforts where it matters most, driving more calls and leads. Choose expertise that understands your community.
Review Management for Growth
Reviews impact your business reputation and ad success. Positive reviews can boost your visibility and trustworthiness online.
Manage your reviews actively. Encourage satisfied clients to leave feedback and handle negative comments professionally. Review growth isn’t just about numbers—it’s about building trust and driving more business. Let your happy customers be your ambassadors.
By addressing these common mistakes and implementing these strategies, you’re setting your business up for success in the digital marketplace. Remember, the goal is not just to show up, but to be the one that’s chosen.
